September 05, 2018
College of the Ozarks chooses country over company, drops Nike
POINT LOOKOUT, MO. — College of the Ozarks plans to remove all athletic uniforms purchased from Nike or that contain the Nike emblem. Student athletes will no longer wear the brand in response to the company’s new ad campaign.
Nike released their ad campaign this week on the 30th anniversary of the “Just Do It” slogan.
College of the Ozarks has stated its views regarding patriotism, the American flag, and the national anthem. In October 2017, the College revised its contracts for competition in all sports, adding a stipulation that all participating players and coaches show respect for the American flag and national anthem. The College also requested that the NAIA move the 2018 Men’s Division II Basketball Tournament to another venue, which they did. The tournament is no longer played at College of the Ozarks.
“In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America,” said College of the Ozarks President Jerry C. Davis. “If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”
Dr. Marci Linson, vice president for patriotic activities and dean of admissions at C of O, oversees patriotic activities at the College and safeguards the College’s patriotic goal: to encourage an understanding of American heritage, civic responsibilities, love of country, and willingness to defend it.
“Nike is free to campaign as it sees fit, as the College is free, and honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed,” Linson said.
About College of the Ozarks
College of the Ozarks is a private, Christian, liberal arts college, located in Point Lookout, Missouri, on a 1,000-acre campus. Christian values, hard work, and financial responsibility comprise the fundamental building blocks of the “Hard Work U.” experience. The College earns numerous accolades yearly, including No. 1 Best Value Regional College in the Midwest and No. 1 Most Innovative School in the Midwest by U.S. News & World Report for 2018. To achieve its vision, the College pursues academic, vocational, Christian, patriotic, and cultural goals. These goals are mirrored in School of the Ozarks, a laboratory school that completes the K-college model.
The Keeter Center — the College’s award-winning lodge, restaurant, and conference facility — was ranked a Top Small Hotel in the U.S. by TripAdvisor for 2018. It features historic lodging, fine dining, and meeting rooms. With more than 350 student workers, it is the largest work station on campus. Follow College of the Ozarks at www.facebook.com/collegeoftheozarks or on Twitter @CofOHardWorkU.
09.05.18 – Valorie Coleman