Business Administration

2005 - 2006 College of the Ozarks Catalog

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Bachelor of Arts, Bachelor of Science

The Ralph T. Reeve Chair of Free Enterprise, established in 1974 to honor Dr. Reeve, is funded by corporations and individuals concerned about the future of American free enterprise.

The James L. “Bud” Walton Chair of Retailing was established in 1992 to honor Bud Walton for his strong support of the College of the Ozarks and his leadership in the American free enterprise system.

The objectives of the Business Administration major are to: 1) understand the role of business as a major institution in society; 2) develop skills necessary to function as a productive member of a business organization; 3) strengthen the ability to learn from and adapt to a changing social, technological and economic environment.

Majors are expected to participate in assessments administered by the Business Administration Department.

International Business Emphasis

Marketing Emphasis

Economic Emphasis

Business Education majors must also major in Secondary Education.

*BED 113 Intermediate College Keyboarding/Typewriting may be satisfied by proficiency examination.

COURSES IN BUSINESS ADMINISTRATION (BUS)

103 Introduction to Business A survey course introducing the student to the types of business ownership, organization and management, and to the functions of marketing, personnel, production, finance and managerial control. Also reviews basic software applications in business. This course does not count toward a business administration major or minor.

213 Principles of Management A study of the basic management processes with emphasis on functions and applications. (F/S)

233 Business Statistics—Prerequisites: MAT 123 or higher, and CSC 113 or permission. The collection, tabulation, presentation, analysis and interpretation of business data utilizing current computer software applications. (F/S)

Prerequisite for all 300-400 level courses: 45 hours or permission.

313 Business Law I—Prerequisite: 45 credit hours or permission. A study of the general principles of law with emphasis on the role of law in society, contracts, agency, employment and sales. (F/S)

323 Business Law II—Prerequisite: BUS 313 or permission. A continuation of the study of the general principles of law, with emphasis on security devices, partnerships, corporations, negotiable instruments, personal property, real property, estates, bankruptcy and government regulations.

333 Investments—Prerequisite: ACT 213 or permission. A logical development of investment principles and security analysis for business firms and individuals. Special emphasis is placed on an individual’s money management problems. (S)

343 Human Resource Management—Prerequisite: BUS 213. A study of the various formal and informal personnel management techniques used to improve relations between employer and employees. (S)

353 International Business—Prerequisite: ECN 213 or permission. A study of the problems and prospects of modern global trade including: international business law; international economic systems; international monetary systems; balance of trade issues; international business practices in other countries; and global and regional trading markets. (F-even)

363 International Management—Prerequisites: BUS 213 or permission. The purpose of this course is to expose the student to the international aspects of management, cultural differences in management applications, management of multinational corporations, and the integration of domestic business functions with international operations. (F–odd)

403 Management Information Systems (MIS)—Prerequisite: BUS 233. Intermediate to advanced techniques in spreadsheets, word processing, databases and business presentation software will be used to plan, analyze, design, develop and test business solutions and aid in decision-making. (F/S)

413 Corporate Finance—Prerequisite: ACT 213 and 61 credit hours. A study of how corporate capital needs and sources of funds are determined. Emphasis is on the management techniques employed in financial analysis, planning and control for the business enterprise. (F/S)

443 Business Policy—Prerequisite: permission. A capstone course combining elements of the major disciplines of business management. Begins with determination of enterprise objectives, and progresses through policy formulation, organization of resources, administration and control. Extensive use of cases requiring application of concepts presented in accounting, finance, business law, marketing and personnel. Writing Intensive.

453 Small Business Consulting—Prerequisites: 3.0 GPA, senior standing and permission. Course for senior level business (or related area) students to provide consulting services to area small businesses. Students will work in groups and some travel may be required. (S)

483 Internship—Prerequisite: Business Administration major, completion of 60 hours, 3.0 GPA in major and overall, and permission. This course provides an opportunity to gain practical knowledge in the field of business.

49V (1-3) Special Problems—Prerequisite: permission. Individual work to permit the students to explore or research a problem of special interest.

COURSES IN MARKETING (MKT)

223 Marketing An introduction to the marketing function of a business or non-profit organization. Analysis of environmental factors, markets, target markets and emphasis on the study of product, pricing, promotion and distribution. (F/S)

Prerequisite for all 300-400 level courses: 45 hours or permission.

353 Personal Selling—Prerequisite: MKT 223 or permission. A course divided into two parts: the information base necessary for personal selling and the development of techniques and skills for personal selling. (F)

363 Advertising—Prerequisite: MKT 223 or permission. A focus on the decisions involved in developing promotional objectives, creating, implementing and controlling promotional plans using advertising, personal selling, sales promotions and publicity. (S)

373 International Marketing—Prerequisite: MKT 223 or permission. This course exposes the student to the international aspects of marketing, such as cultural differences in marketing applications, sales and advertising differences between cultures, and product preference differences between cultures. Writing Intensive. (S-even)

383 Retail Management—Prerequisite: MKT 223 or permission. A study of retail store organization and operation. Location and layout, retail buying techniques, human relations, employee supervision, pricing and merchandising are explored. (S)

423 Advanced Marketing—Prerequisite: MKT 223 and senior standing. An advanced marketing course emphasizing the analysis of marketing situations, identification of problems, determination of solutions, implementation of corrective actions and planning strategies. Writing Intensive. (F)

49V (1-3) Special Problems—Prerequisite: permission. Individual work to permit the students to explore or research a problem of special interest.

COURSES IN ECONOMICS (ECN)

103 The American Economy A cursory study of current economics problems, institutions and policy. Topics covered include scarcity and choice, role of competition, profit, government and regulations and various economic systems. No credit for business majors, business minors or students who have taken ECN 203 or ECN 213. (F)

203 Principles of Economics I An introduction to basic economic theory with emphasis on the importance of personal incentives in a free enterprise system. Attention then focuses on aggregate markets and a macroeconomic view of the determinants of national income, employment levels and economic growth. (F/S)

213 Principles of Economics II—Prerequisite: ECN 203. A continuation of economic theory as applied to individual markets, prices, and distribution of income; a microeconomic view of the factors affecting the efficient use of resources. Particular attention is given to analysis of the economic role of government. (F/S)

Prerequisite for all 300-400 level courses: 45 hours or permission.

313 Money and Banking—Prerequisite: ECN 213 or permission. A study of money and banking, including an analysis of the Federal Reserve System and the problems of credit policy, credit control and monetary and fiscal policies. (F)

333 International Economics—Prerequisite: ECN 203 or ECN 213 or permission. This course examines both the theory and practice of international trade and finance. Topics studied will include the basis for mutually advantageous trade, tariffs and other barriers, balance of payments, foreign exchange, trade regulations, and industrial policy. The overall objective is to apply economic concepts to the phenomenon of international trade to enhance our understanding of the expanding global economy. (S-even)

403 Labor Economics—Prerequisite: ECN 213 or permission. A study of the factors determining the market for labor based on labor supply decisions by households and labor demand decision by businesses. Explanations for various labor market outcomes and trends are also examined. Areas of study include wage differentials, human capital investment, discrimination, unions, government regulations and unemployment. Writing Intensive. (F)

433 Economic Geography—Prerequisite: ECN 203 and ECN 213 or permission. This course examines general geographic knowledge and establishes a linkage between it and economic theory. Topics studied will include a review of general geographic knowledge; relationships between natural resources, people and culture; political economy; and an attempt to synthesize world history and our present-day world conditions with geography as the unifying element. The overall objective is to demonstrate how our economic well-being is inextricably tied to our planet and its unique features. Writing Intensive. (S-odd)

49V (1-3) Special Problems—Prerequisite: permission. Individual work to permit the students to explore or research a problem of special interest.

COURSES IN BUSINESS TEACHER EDUCATION (BED)

101 College Keyboarding/Typewriting Introduces students to keyboarding and formatting techniques and develops basic keystroking speed and accuracy skills.

113 Intermediate College Keyboarding/Typewriting—Prerequisite: 1 year of high school typewriting or equivalent. A study of the most commonly used styles of business, personal and form letters; tabulations and manuscripts.

Prerequisite for all 300-400 level courses: 45 hours or permission.

303 Business Communications—Prerequisite: ENG 303. The study of principles of writing effective business communications (letters, memorandums and reports), using organized logic and practical psychology in solving communications problems dealing with business. Writing Intensive. (F)

403 Methods of Teaching Business Subjects A study of the techniques of teaching business subjects with emphasis on the development of materials and units of study.

49V (1-3) Special Problems—Prerequisite: permission. Individual work to permit the students to explore or research a problem of special interest.

RALPH T. REEVE FREE ENTERPRISE STUDIES (FER)

The following courses have been developed to present the concepts of the American free enterprise system to students in such a manner that they, the business leaders of tomorrow, may understand and utilize the systems which have developed America into what it is today.

251 Students in Free Enterprise (SIFE)—Prerequisite: permission. SIFE provides students with unique opportunities to learn about and to teach the principles of free enterprise. Students learn to work both individually and as a group to develop and complete projects designed to teach the principles of a market economy to a level of understanding and appreciation. Students may take this course a maximum of three times. (F/S)

Prerequisite for all 300-400 level courses: 45 hours or permission.

403 Free Enterprise Studies—Prerequisite: 61 credit hours and ECN 203. An exploration of the principles of the free enterprise system, its history, and the philosophical and political implications of the free market compared with other modern economic philosophies. Writing Intensive. (F/S)

451 Students in Free Enterprise (SIFE)—Prerequisite: permission. SIFE provides students with unique opportunities to learn about and to teach the principles of free enterprise. Students learn to work both individually and as a group to develop and complete projects designed to teach the principles of a market economy to a level of understanding and appreciation. The student will be required to take a significant leadership role in SIFE as part of this upper division credit class. Students may take this course a maximum of three times. (F/S)