Electronic Media Production

Electronic Media Production

The Electronic Media Production emphasis is built to be as diverse as the field it is preparing students to enter. The field is changing quickly, and this major is intended to prepare students for a changing media landscape. Students in Electronic Media Production will graduate with 1) a solid foundation in writing; 2) strong critical and analytical thinking abilities; 3) understanding of foundational media practices; 4) a basis in media law and ethics.

This emphasis is split into two academic tracks: Video and Audio. After taking a core group of courses in electronic media production, students can choose a production track that best suits their needs and interests.

 

Electronic Media Production Video Track

The Video track of the Electronic Media Production emphasis gives students an opportunity to develop their skills in storytelling, producing, camera operation, editing, and special effects. A student in the Video track, in addition to learning the beginning levels of all electronic mediums, will participate in developed study and the creative use of video as a tool for mass communication. Classes will focus on video production for clients, TV, short films, and the Internet.

 Equipment and programs for Electronic Media Production – Video

 

          Different styles of digital tape cameras,

          HD tapeless camera,

          AVID Media Composer,

          Final Cut Pro,

          Adobe Production Master Suite.

 

Electronic Media Production Audio Track

The Audio track of the Electronic Media Production emphasis gives students an opportunity to develop their skills in producing, sound recording, and editing and radio production. A student in the Audio track, in addition to learning beginning levels of all electronic mediums, will participate in developed study and the creative use of audio as a tool for mass communication. Classes will focus on live sound reinforcement, music and vocal recording for clients, radio personality for broadcast, and audio content.

 Equipment and programs for Electronic Media Production – Audio

           

  •           Dynamic and Condenser Microphones,
  •               
  •           Analog and Digital Mixing Consoles,
  •                
  •           ProTools,
  •               
  •           Adobe Audition.

 

Our Facilities

The Communication Arts Electronic Media Production center is located on the second floor of the Jamison Mass Media building.

Our facilities include:

  • A non-broadcast TV studio ,
  • A video edit suite with multiple editors (Mac and PC),
  • A radio/voice over sound studio,
  • A music recording studio,
  • A computer lab.

 

On-Campus Worksites

There are many on-campus jobs for students in the electronic media production field. A few of the more popular workstations are:

The Mass Communications Department

This department creates and produces video and audio projects for many of the departments and offices around campus. The Mass Communication department records campus events and musical ensembles, and produces instructional videos and entertaining commercials. Students in the Mass Communication department get first-hand practice at putting their education to work, while creating for themselves an invaluable resume of experience.

The Phoenix Yearbook

In addition to a published yearbook each new year, the Phoenix employs students to create a video supplement for the bound book. Students in the video Phoenix write, develop, and produce content that will be enjoyed by students, staff and faculty. This highly creative workstation requires that students not only have great ideas, but develop the means to see them through to completion.

KCOZ

The campus radio station, KCOZ, provides students with on opportunity to develop their skills as an on-air personality or behind the scenes in the exciting world of radio. With many opportunities, both on and off the mic, KCOZ is a great place to get real radio experience.


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